Is it a habit, an obsession, a compulsion or an addiction? Compulsion and addiction each involve a perceived lack of control by the individual facing them. However, there are some key differences. Most all of us exhibit habitual behavior, for instance... 

A research has shown that dopamine causes euphoria or the feeling of being high. This hormone is considered the master molecule of addiction. The pleasure of dopamine has the power to form both healthy and unhealthy behaviors. Thus, its presence... 

The closer we are to receiving pleasure, the more we think of it. We remember the pleasure and we want it again. We remember the enjoyment, and forget the negative effects. When we want pleasure, we replay the best part of the experience. We build anticipation... 

Twenty years of propaganda has an impact. We come to believe that cravings are good for us, a part of normal life. No point fighting them. It’s time to strip away the mask and see the raw ugliness hidden below. Cravings are powerful forces leading... 

Scientists are discovering that psychological addiction has a common factor. All mood-altering drugs elevate levels of the neurotransmitter in the brain called dopamine. Tobacco, cocaine, heroin and caffeine elevate dopamine levels and cause a feeling... 

Food allergies can also cause an addiction-like dependence due to homeostatic disturbance. Your favorite foods are usually the ones to which you are addicted. You usually feel better immediately after eating the food that you are addicted to, but shortly... 

Addiction is profitable. Cravings are good for business. There is no mysterious ingredient. The Cadbury’s Crème Egg secret is out. Chocolate is drug-like in its effect. Artificial taste explodes in the mouth with crunchy, smooth, sweet flavors,... 

Diets have a nasty habit of stirring up the past where all those painful memories live. When awakened, they crawl up the subconscious tunnel to poke holes in our self-worth. As we pull away from the comforting security blanket of food, we face the emptiness... 

Compulsive behaviors are formed in the subconscious. The brain weighs only a few pounds, but it is hundreds of times more powerful than the fastest computer. Within the brain’s deeply furrowed cortex lies a wellspring of memory, dreams, alertness... 

Fixed on Food Rebellion is an ugly part of the human character. Tell a rebellious kid not to do something and sure enough, he will do it. We don’t like to be told what to do (or what not to do). When we tell ourselves, “I will not eat that...