Is it a habit, an obsession, a compulsion or an addiction?
Compulsion and addiction each involve a perceived lack of control by the individual facing them. However, there are some key differences.
Most all of us exhibit habi
A research has shown that dopamine causes euphoria or the feeling of being high. This hormone is considered the master molecule of addiction. The pleasure of dopamine has the power to form both healthy and unhealthy behavi
The closer we are to receiving pleasure, the more we think of it. We remember the pleasure and we want it again. We remember the enjoyment, and forget the negative effects.
When we want pleasure, we replay the best part of the
Twenty years of propaganda has an impact. We come to believe that cravings are good for us, a part of normal life. No point fighting them. It’s time to strip away the mask and see the raw ugliness hidden below. Cravings are
Scientists are discovering that psychological addiction has a common factor. All mood-altering drugs elevate levels of the neurotransmitter in the brain called dopamine. Tobacco, cocaine, heroin and caffeine elevate dopamine lev
Food allergies can also cause an addiction-like dependence due to homeostatic disturbance. Your favorite foods are usually the ones to which you are addicted. You usually feel better immediately after eating the food that you ar
Addiction is profitable. Cravings are good for business.
There is no mysterious ingredient. The Cadbury's Crème Egg secret is out. Chocolate is drug-like in its effect. Artificial taste explodes in the mouth with crunchy, sm
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